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Module 9 : Defensive Maneuvers

Handling Customer Objections

Keep in mind that your dealer should have the confidence that if they have followed the steps outlined in the ASSET program and previous modules, they will reduce the number of objections they hear. Customers will simply buy when the dealer asks for the order.

It is important to understand that many customers will have questions and may talk to multiple dealers before making a decision. The No Pressure SellingĀ® process was designed to incorporate tools that make dealing with customer stalls and objections easy.


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